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The Growers’ Participant Guide

If you have any further questions not covered here, please contact us info@growmoregrowers.org  We'd love to have a conversation.

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Summary - at a glance

1. Summary - at a glance

What:
  • A 3-year demonstration pilot empowering new-entrant growers with access to up to 3 acres, agroecological training, a start-up infrastructure grant, a peer-to-peer support network, shared resources and Basic Income (BI) support.
     

Where:
  • Buckinghamshire and nearby clusters that include areas of East Oxfordshire (Thame Catchment, River Ray, Central Chilterns).
     

Who:
  • New-entrant Growers and Landholders with suitable sites; 
     

End aim:
  • 4 matched pairs (4 growers + 4 landholders).
     

Key principle:
  • Applying does not guarantee selection, and no one has to accept an unsuitable match.

Phases & timeframes

2. Phases & timeframes (2025–2029)

Indicative timeline:
 
Phase 1 — Recruit Landholders (Nov 2025 – Jan 2026)
  • Jan 2026: Land validation/checks; landholder shortlist announced
     

Phase 2 — Recruit Growers (Dec 2025 – Jan 2026)​
  • 12 Jan 2026: Grower applications open

  • 6 Feb 2026: Grower applications close
     

Phase 3 — Matching & Selection (Feb – Mar 2026)
  • Early Feb 2026: Grower shortlist announced; matching connections begin (growers + landholders)

  • Early Mar 2026: Match preferences submitted (required 1–8 rankings from growers and landholders)

  • Late Mar 2026: Lottery finalises BI recipients (growers); final 4 matched pairs confirmed
     

Phase 4 — Onboarding & Support Phase (Apr – June 2026)
  • Apr 2026: Matched growers start on land

  • Apr–June 2026: Support phase (~12 weeks)
     

Phase 5 — Review & Continuation (July 2026 → Feb 2029)
  • July 2026: Review point

  • Beyond July 2026: Pilot continues to Feb 2029

Eligibility

3. Eligibility

Growers must meet all of the following:
  1. Be a resident in:

    1. Buckinghamshire: (county-wide); or

    2. East Oxfordshire: within close proximity to one of these farm clusters — Thame Catchment, River Ray, or Central Chilterns; or

    3. Willing to relocate to become a resident within the areas defined above.

  2. Applicants must be “new entrants,” meaning they are either new to horticulture (Under 10 years of experience) or new to running their own market garden/vegetable-growing enterprise (Under 5 years of experience) and meet the following minimum readiness requirements.
    Minimum readiness (must meet 1):

    • At least one full growing season of hands-on horticulture experience (paid, apprenticeship, trainee role, or regular volunteering), or

    • Completion of a recognised intro horticulture/agroecology training (or currently enrolled), or

    • Evidence of running a serious growing project (e.g., allotment/community growing) with regular production and learning goals (even if not yet commercial).

  3. Commitment to agroecological practices.

  4. Willingness to commit to a three-year project term.

  5. Willingness to engage as partners: attend check-ins, participate in relationship management, and uphold the pilot’s shared values and ways of working. Training, research, and community participation are expectations, but not strict eligibility requirements.

 

Landholders must meet all of the following:
  1. Have land located in Buckinghamshire or within the Thame Catchment, River Ray, or Central Chilterns farm clusters.

  2. Commit to a 3-year agreement.

  3. Provide access to at least 1 acre of land.

  4. Accept a fixed rent of £250 per acre per annum.

  5. Ensure vehicle/pedestrian access and a water supply, or be willing to install them.
    Water must be dedicated, unshared mains ≥32 mm at ≥1 bar, or a tested equivalent. Landholders aren’t expected to provide water free; support may include metered mains or rainwater collection.

  6. Be willing to host (not supply) small-scale infrastructure relevant to commercial growing (e.g., polytunnel, compost loo, packing shed, fencing).

  7. Provide reasonable 24/7 access for growers where appropriate.

  8. Be willing to engage in the Demonstration Pilot partnership— attend check-ins, participate in relationship management, and uphold the pilot’s shared values and ways of working.

Selection Process - Overview

4. Selection, matching and allocation process - Overview

Selection
  • Local priority for applicants in Buckinghamshire or near the three clusters (Thame Catchment, River Ray, Central Chilterns).

  • At least 50% of grower places are reserved for people from under-represented backgrounds, with transparent reporting (see definition below).

  • Lotteries are conducted and recorded online for transparency.

  • Pre-matched pairs may apply as “tagged” but receive no preference.

  • Initial application forms use checkboxes wherever possible (not long narratives).

  • No means-testing; simple transparent rules; equity without policing income/savings.

  • The Governance Committee (formed from the project team partners) has final authority.

 

Matching & allocation
  • A short programme (forms, optional interviews, profiles + a facilitated connection day on the land) builds shared understanding and values.

  • Both sides then submit a required 1–8 ranking; we build a match list aiming to satisfy as many 1st/2nd/3rd choices as possible.

  • If multiple parties want the same match, allocation follows the ranked preferences using a clear tie-break process.

  • Rent parity & transparency: all landholders agree to the £250/acre/year cap; any accommodation rental must be transparent.

Selection Process - Detailed

5. Selection, matching and allocation process - Detailed

Selection phase (Growers + Landholders)

 

1) Grower applications close

Once applications close, we begin screening and selection.

 

2) Grower eligibility check

Applications are assessed against published eligibility criteria (using checkboxes wherever possible).

  • Eligible → progresses

  • Not eligible → we’ll let you know
     

3) Local priority (Growers)

Priority is given to growers who currently live in Buckinghamshire or within the three clusters (Thame Catchment, River Ray, Central Chilterns).
If there are fewer than 8 eligible local applicants (e.g., 6), all eligible locals progress and remaining places are filled from other eligible applicants in line with the lottery approach below.
 

4) Readiness requirement (Growers)

To be eligible, applicants must be new entrants and show minimum readiness to start growing (e.g., at least one growing season of hands-on experience or equivalent training).

 

5) Under-represented backgrounds (protected characteristics) and lotteries

Grow More Growers (GMG) is committed to expanding diversity in the horticulture sector and to giving those traditionally under-represented groups a chance to enter. For this reason, we will be running two lotteries, and in both lotteries reserved places are allocated to applicants from under-represented backgrounds. 

 

How we define “under-represented” in this pilot

You are considered under-represented if you possess any of the following characteristics:

  • Age: 18 - 40

  • Disability: self-reported

  • Gender reassignment: identified gender different from sex assigned at birth

  • Race: Racial and ethnic minorities

  • Sex: non-male

  • Sexuality: LGBTQ+

 

6) Lottery 1 — shortlist 8 growers (strict 50/50 split)

We shortlist 8 growers by lottery using a fixed equity split:

  • 4 places selected at random from eligible applicants from under-represented backgrounds (as defined above)

  • 4 places selected at random from eligible applicants who are not from under-represented backgrounds
     

If there are fewer eligible applicants in one category than places available, any unfilled places may be reallocated to the other category and recorded transparently.


Lottery process (transparency)

  • Where: the lottery will be held on a live video call (ie. Zoom) and recorded.

  • How: the method e.g., names drawn from a physical bag or an online random selection system.

 

7) Landholder applications — assessment and shortlisting

Landholder applications are screened against published eligibility criteria. A review panel may carry out site visits / land checks to confirm suitability.

 

8) If you “tag” a known grower/landholder

You may tag someone you know to express interest in partnering, but tagging does not give preference. If the tagged person is not selected, you can still proceed with a different match.

​

9) If you are not shortlisted

Unsuccessful applicants will be informed. 

If you are not shortlisted, we will let you know and explain that selection was made by random lottery (not based on who you are). We will also offer (optional) to keep your contact details on our Suitable Participants Database for future opportunities, including sharing with Abunda and Landmatch England.

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Matching phase (Growers + Landholders)

 

10) Connection and information-gathering

Shortlisted growers and landholders take part in a short programme of activities (forms, optional interviews, profiles and a facilitated in-person connection day on the land) to build shared understanding and values.

 

11) “Fit” check (before ranking)

To reduce unsuitable matches, we ask:

  • Would you be happy to proceed with any of the potential matches, or only some?
    This ensures no one is ever matched with someone they would not consider.

 

12) Ranking preferences (required 1–8)

After meeting, both sides must submit a complete ranking from 1–8:

  • Growers rank landholders 1 to 8

  • Landholders rank growers 1 to 8

Submitting a full 1–8 ranking is required to take part in the matching process.

We use these full rankings to build the fairest possible match list, aiming to satisfy as many 1st/2nd/3rd choices as possible.

 

13) What if multiple people want the same match? (tie-break)

If there’s competition for the same match, we resolve it in a consistent order:

  1. Mutual preference first (pairs where both rank each other highly)

  2. Best overall mutual ranking (strongest combined rankings)

  3. Only acceptable options (no one is matched with someone they said they would not accept)

  4. If still tied: a simple recorded lottery as the final tie-break
     

14) Proposed matches and confirmation

We will propose matches and ask both sides to confirm they’re happy to proceed.
No one is required to accept a match that isn’t right.

 

Allocation of the 4 pilot places (Basic Income support)

 

15) Lottery 2 — Basic Income (BI) allocation (4 places)

All 8 shortlisted growers then enter a second lottery to allocate 4 BI places:

  • 2 BI places: under-represented backgrounds

  • 2 BI places: not from under-represented backgrounds

These 4 BI-supported growers are the growers the pilot will aim to place into the 4 matched pairs.

 

16) Finalising the 4 matched pairs

We confirm the 4 pairs (grower + landholder) based on:

  • ranked preferences and fit,

  • willingness to proceed,

  • practical viability of the site.
     

17) If a BI recipient can’t be matched

If a BI recipient cannot be matched with a willing landholder from the available pool, the pilot will aim to identify an alternative landholder match and/or alternative land. This process will run for up to three months from the relevant start date.

If a suitable match cannot be found by then, a different eligible grower will be selected by lottery to match with the landholder.

 

18) Rent parity & transparency

All landholders agree to the £250/acre/year cap. Any accommodation rental must be transparent.

Who makes final decisions?

6. Who makes final decisions?

The Governance Committee (formed from the project team partners) holds final authority over selection and allocation decisions.

What Pilot success looks like

7. What Pilot success looks like

1. Growers & Viable Enterprises:

Four new entrants run viable, community‑rooted agroecological businesses with secure land, mentoring, shared tools and income stability.
 

2. Local Food Supply & Food Security:

More fresh, affordable produce for local markets and community initiatives; reduced imports; stronger connection to food and farming.
 

3. Evidence, Influence & Legacy:

Reports, case studies and policy briefs show how grower support builds climate resilience and food justice, offering a replicable model for policy and wider landowner engagement.

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